Source:
../keynote.html· Type: Keynote · Audience: Product and design conference · Mode: Live · Time: 12 min Fictional case. The deck is the current implementation; this file captures the brief, structure, and acceptance.
Product and design conference; mixed seniority.
Intent: Leave with one idea and three practices.
Decision or action: Try one practice in the next sprint.
Success: The audience can repeat ‘the worst day is the product’ and name one practice.
Hook → one idea → evidence → pattern → counterpoint → practices → close.
| # | Slide | Budget | Purpose / speaker cue |
|---|---|---|---|
| 1 | Design for the worst day | 1 | Open with the title and a pause. |
| 2 | The hook | 2 | Tell the story in first person if possible. |
| 3 | The idea | 2 | One sentence. |
| 4 | Evidence | 3 | Three short stories, one pattern. |
| 5 | The pattern | 2 | This is the argument. |
| 6 | The counterpoint | 2 | Acknowledge the obvious objection: this is not an argument against craft. |
| 7 | Three practices | 2 | Make the practices small enough to start. |
| 8 | Close | 1 | Pause. |
Three fictional stories, each with one concrete detail. Do not invent statistics; use the speaker’s own evidence.
Fact-check gate: confirm names, numbers, dates, and comparisons before layout. A precise number without a date and source is a liability.
Spoken, short sentences, repetition, pauses; no jargon; one idea.
Dark warm, amber accent, large serif; minimal text; one image or metaphor per slide. Cover uses a stage photograph instead of a decorative SVG.
12 minutes; one to two minutes per slide. Must-cut: third example detail; protect the hook, the idea, and the close. (total budget: 15 minutes)
Q&A: prepare the ten most likely questions and one honest answer for each. Do not improvise a fact.
Risks: Too many ideas; a therapy tone; no action.
Open: Replace fictional stories with the speaker’s own; confirm stage and AV.